Full case study available in English below.
Overview
A $2M ARR DTC brand was spending $10K/month on a fractional marketing team producing inconsistent content, slow ad creative, and manual email campaigns. Growth had stalled. CAC was rising. The founder was frustrated.
Details
- Industry
- E-commerce / Consumer Goods
- Client
- Confidential — DTC Brand, $2M ARR
- Timeframe
- 45 Days
The Challenge
Their content output was 4–6 pieces per month, taking weeks to produce. Email sequences were generic. Ad creative was recycled. The team couldn't keep up with the pace required to compete against well-funded competitors.
Our Approach
- 01
Replaced fractional copywriter and social media manager with a custom AI content system
- 02
Built a brand-voice model trained on the founder's top-performing posts and product copy
- 03
Automated 30-piece monthly content calendar across Instagram, email, and product pages
- 04
Deployed AI-generated A/B test variations for every ad creative — tested 12 variants per week
- 05
Built automated email flows triggered by purchase behavior, browse abandonment, and lifecycle events
Results
Reduction in Marketing Spend
Content Volume Increase
Return on Ad Spend
“I was skeptical. I thought AI content would feel robotic. It doesn't — it sounds exactly like us, just faster and cheaper. We cut costs in half and output went through the roof.”
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